Creatable Textkinds explained

Facebook Post

A text for a Facebook (image) post is the written content that complements the image and supports the message of the post. This text can be short and concise or consist of multiple sentences, depending on the goal of the post. The text is used to provide additional information about the image, explain the context, or integrate a call-to-action.

What is this text used for?

• Explaining the image: The text provides additional information or explanations about the image content that might not be immediately apparent.
• Call-to-action: The text can encourage the viewer to take action, such as "Learn more," "Buy now," or "Comment."
• Reinforcing the message: It helps strengthen the visual message of the image and communicates the intended message more clearly.
• Emotional appeal: A well-written text can evoke emotions and make the post more personal or engaging.

Instagram Post

A text for an Instagram post is the written part that accompanies the image, video, or graphic being posted. This text serves to complement the visual content, explain it, or create a stronger emotional connection with the target audience. On Instagram, the text often plays as significant a role as the image, as it can help generate more interactions like likes, comments, or shares.

What is this text used for?

• Image description: The text provides context for the image, offers additional information, or explains the story behind the post.
• Boosting engagement: Questions or calls-to-action like "What do you think?" or "Share your opinion" can encourage follower interaction.
• Hashtags: Hashtags help make the post more visible to a larger audience by categorizing it into relevant themes.
• Brand communication: The text can be used to emphasize the brand's personality and build a connection with the target audience.
• Storytelling: Many Instagram posts use the text to tell a short story that supports the image, making the post more personal.

LinkedIn Post

A text for a LinkedIn post is the written content that accompanies images, links, or other media in a LinkedIn post. On LinkedIn, a professional network, the text is often used to share expertise, discuss industry-related topics, or provide updates. The text can help encourage engagement and interaction with the post.

What is this text used for?

• Sharing professional information: The text can be used to share industry knowledge, analysis, or opinions on a specific professional topic.
• Building a network: Through targeted questions or discussions in the text, comments and interactions can be stimulated to expand your network.
• Career and company updates: The text can communicate company news, job offers, or personal career steps.
• Calls-to-action: Phrases like "Let us know your thoughts" or "Contact us for more information" encourage interaction with the post.
• Storytelling: The text is often used to share a personal or professional story that conveys a message or initiates discussions.

Facebook Ads Text

A Facebook ads text is the written part of an advertisement on Facebook designed to capture users' attention and motivate them to take action. The text should be clear, concise, and engaging, as it often appears in a limited space. The focus is on conveying the message quickly and prompting users to take action.

What is this text used for?

• Product or service promotion: The text describes the advertised product or service and highlights its benefits.
• Creating incentives: Clear calls-to-action (e.g., "Buy now," "Learn more") encourage the user to click on the ad.
• Promoting offers and discounts: Special promotions or discounts are advertised in the text to draw attention to special deals.
• Emotional appeal: A well-written text can evoke emotions and personally engage the target audience to generate interest.
• Problem-solution approach: Often, the text addresses a problem the target audience has and offers a solution in the form of the advertised product or service.

Google My Business Newspost

A Google My Business Newspost is a post that appears in your Google business profile to inform customers about news, offers, or events. These posts appear directly in search results when someone searches for your business, providing a valuable way to connect with potential and existing customers.

What is this text used for?

• Current news: You can use the text to communicate important updates about your business, such as new products, services, or changes in operating hours.
• Offers and promotions: The text can be used to advertise time-limited offers or discounts to attract customers to your store.
• Events: Newsposts can also be used to promote upcoming events and encourage participation.
• Calls-to-action: With calls-to-action like "Book now" or "Learn more," you can encourage customers to interact directly with your business through your Google profile.

Google Business Profile Product Description

A Google Business Profile product description text is the written part that describes a product displayed in your Google business profile. This text helps potential customers quickly understand what your product offers and its benefits. Product descriptions appear directly in Google search results, making your offer more visible.

What is this text used for?

• Highlight product features: In the text, you can succinctly present the most important features and benefits of your product.
• Provide selling points: The text should aim to convince potential customers that your product is the solution to their needs.
• Calls-to-action: A brief call-to-action like "Buy now" or "Learn more" helps turn customer interest into action.
• Search engine optimization (SEO): Well-crafted product descriptions help your business appear higher in search results.

Customer Letter

A customer letter is a formal text used to contact customers directly via email or letter. It is often used to inform customers, build relationships, or promote products and services.

What is this text used for?

• Informing customers: You can share updates about your business, new products, or important changes in the letter.
• Presenting offers: The text can be used to communicate special offers directly to customers and motivate them to buy.
• Maintaining relationships: A well-written text strengthens your relationship with customers by addressing their individual needs or thanking them for their loyalty.
• Offering solutions: You can directly address customer needs in a customer letter and propose relevant solutions.

Blog Post

A blog post is an article or entry published on a website to share information, opinions, or stories. Blog posts are often informative or entertaining and are aimed at a specific audience. They are an effective way to share knowledge, spark discussions, or promote products and services.

What is this text used for?

• Sharing information: In a blog post, you can provide detailed information on a specific topic that is relevant to your audience.
• Demonstrating expertise: A well-written blog post positions you or your business as an expert in a specific field.
• Improving SEO: Blog posts help increase your website’s visibility in search engines by using relevant keywords and content.
• Fostering engagement: By inviting discussion or sharing opinions, blog posts can generate interactions like comments and social shares.
• Storytelling: You can share personal or business stories that emphasize your brand or message and create an emotional connection with readers.

Website Text

A website text is the written content on a website used to present information, offers, or services. The text on a website plays a central role in communicating the company's message and helps inform visitors and motivate them to take action.

What is this text used for?

• Communicating information: Website texts explain what your company does, which products or services are offered, and how visitors can get in touch with you.
• Promoting sales: Well-written texts help turn visitors into customers by clearly presenting the benefits and value of your products or services.
• SEO: Texts on your website should be designed to include important keywords to improve visibility in search engines and generate more organic traffic.
• Building brand identity: The website text reflects the tone and personality of your brand, strengthening your company’s identity.
• Calls-to-action: Phrases like "Buy now" or "Contact us" are essential elements to guide visitors to specific actions.

Differentiating Blog Post and Website Text

A blog post and a website text differ in function and focus. While a blog post often addresses current topics, opinions, or expert knowledge and aims to inform, entertain, or spark discussions, a website text is more static and designed to convey fundamental information about the company, its products, or services. Blog posts focus on updates and new content, while website texts are more permanent and convey the company's key messages clearly and concisely.

Interview

An expert interview is a written exchange in which you, as an expert, are asked about a topic of your choice. The text of an expert interview summarizes the key questions and answers and provides the reader with valuable insights into the interviewee’s expertise and experiences. Such interviews can be published on websites, blogs, or in professional magazines.

What is this text used for?

• Sharing knowledge: An expert interview offers in-depth insights into specialized topics and allows readers to benefit from the expert's knowledge.
• Building credibility: Publishing an interview with a recognized expert can strengthen your brand and build trust with readers.
• SEO strategy: Interviews can improve search engine visibility by incorporating relevant keywords and topic-specific content.
• Storytelling: Expert interviews provide a personal and often inspiring perspective that appeals to readers emotionally.
• Encouraging discussion: Readers can be inspired by expert knowledge to share their thoughts and start discussions.

With our tool, you can create concise and informative expert interviews that both offer readers added value and increase the visibility of your brand.

Please note that most of the text types mentioned here are only available in the ‘Advanced’ package.