Successful on Instagram with the Content Creator

Show expertise and share content

Instagram is the social network for visual networking. Demonstrate your expertise and knowledge by creating relevant marketing content. Share this content and give insights into your company.

Reuse content once created

Use multiple social media platforms by sharing the content you create for Instagram on other portals as well. This will save you time and at the same time increase the reach of your posts. 
The Content Creator can do this for you. Connect your social networks to the Content Creator. Then create an Instagram post and select all available platforms when posting. Your content will be automatically and simultaneously published on all selected platforms.

Regularity and consistency

The regularity of your posts is crucial for building a committed community. Consistency and quality are more important than the absolute frequency of posts. Experts recommend creating at least three posts per week for Instagram.

Optimal time for posts

The key to maximizing the reach of your posts is to publish them when your target audience is most active. Use the insights in the Meta Business Suite to analyze your followers' online behavior and identify the ideal time for your posts. General trends show that posts at lunchtime and in the middle of the week receive the most interactions. However, the perfect time can vary greatly depending on the industry. It's best to try out different times of the day.

Interaction and hashtag use

Increase your visibility on Instagram by actively interacting with the community – comment, like and share other people's content and use targeted hashtags to categorize your posts thematically and achieve a wider reach. Choose hashtags that have at least 5,000 and no more than 500,000 posts so that you have a chance of being seen. Make sure that the hashtag always matches the content so that the post is not perceived as spam.