What are Marketing Topics?

Marketing is a multi-faceted field with the main aim of generating attention for a specific topic. When promoting your business, emphasize not only your business itself, but also its unique features and the problems it solves.

A ‘marketing theme’ is a central point or idea that is important in your marketing plan. It could be something you want to highlight in your ads or on your website. For example, you could focus on ‘sustainability’ and show how environmentally friendly your business is. This helps you focus on what's important in your marketing.

A marketing theme can also be a specific trend or current event that is relevant to your market. Ultimately, a marketing theme serves to determine and guide the focus and direction of a company's marketing efforts. It therefore forms the basis for your marketing.

In the ‘Marketing Topics’ section of markero, you can use the markero AI to define and organize these special features, the problems solved by your products and other special topics. You can then use these created topics in numerous other markero functions to create and promote marketing content.