Posting on Facebook with the Content Creator: tips and strategies

Creating added value for your community

Focus on continuously providing added value to your community. 
A proven method is the 80:20 rule: 80% of your content should be informative, educational or entertaining, while the remaining 20% can be used to promote your services. 
Use marketing topics in the markero content creator to create high-quality content with little effort. Experiment with different images and texts to meet the interests of your target audience and maximize the visibility of your posts.

Consistency is the key to success

The regularity of your posts is crucial to building a dedicated community. Start with a realistic goal, such as two posts per week, and adjust the frequency as necessary without compromising the quality of your content. A consistent schedule not only helps you meet your audience's expectations, but also helps you better understand and respond to their preferences.

Finding the right time

To maximize the reach of your posts, it's important to publish them at times when your target audience is most active. Use the Facebook Insights in the Business Suite to analyze the online behavior of your followers and find the ideal time for your posts. In general, the times between 8 a.m. and 12 p.m. on Tuesdays and Thursdays have proven to be particularly effective. However, adapt these times to the specific habits of your target group and continuously optimize your strategy based on the data collected.

Build interaction

Don't forget that Facebook is a social platform based on interaction. Increase your visibility and reach by actively interacting with other accounts. Like, comment on and share posts from local businesses or industry peers. A useful tip is to create a local Facebook group to encourage engagement. This creates a platform for discussion and exchange and strengthens the sense of community. Make sure you allow enough time for moderation to ensure a positive dynamic in the group.